Creating effective landing pages is vital for small businesses aiming to drive online conversions. A well-designed landing page can capture visitors’ attention, convey your message, and encourage them to take action. To help you make the most out of your landing page efforts, we’ve compiled a list of the nine best landing page builders specifically targeted towards small businesses. In this comprehensive guide, we’ll explore each software’s unique features, pros, and cons, empowering you to make an informed decision.
What is Landing Page & Significance of Landing Pages!
Landing pages are single web pages specifically designed to capture visitor information and prompt them to take a desired action, such as making a purchase, signing up for a newsletter, or downloading an e-book. Unlike regular web pages, landing pages focus on a specific call-to-action (CTA) and minimize distractions to maximize conversions. They provide a targeted experience that aligns with the visitors’ interests and needs, making them an invaluable tool for small businesses looking to generate leads and boost sales.
9 Best Landing Page Builders for Small Businesses to Boost Your Online Conversions
Leadpages
Ideal for Small businesses seeking an intuitive and user-friendly landing page builder
Leadpages is a popular landing page builder known for its simplicity and ease of use. It offers a drag-and-drop editor, customizable templates, and various integrations, allowing businesses to create attractive and high-converting landing pages quickly.
Leadpages Unique Features:
- Extensive library of professionally designed templates.
- A/B testing to optimize landing page performance.
- Seamless integration with popular email marketing platforms.
Pros:
- Intuitive and beginner-friendly interface.
- Robust A/B testing capabilities.
- Integration with popular marketing tools.
Cons:
- Limited customization options compared to some competitors.
- Pricing plans may be higher for additional features.
Unbounce
Ideal for Small businesses looking for advanced customization options and A/B testing capabilities
Unbounce is a versatile landing page builder that empowers businesses to create highly customized and optimized landing pages. With its drag-and-drop editor, A/B testing capabilities, and advanced targeting options, Unbounce is a great choice for businesses seeking flexibility and control.
Unbounce Unique Features:
- Pixel-perfect design customization.
- Dynamic text replacement for personalized experiences.
- Powerful A/B testing and conversion tracking.
Pros:
- Extensive customization options.
- Advanced A/B testing and analytics.
- Seamless integration with third-party tools.
Cons:
- Higher pricing compared to some alternatives.
- Learning curve for beginners due to the wealth of features.
Instapage
Ideal for Small businesses looking for a landing page builder with a focus on post-click optimization
Instapage is a robust landing page builder that prioritizes post-click optimization to maximize conversions. It offers a variety of templates, a drag-and-drop editor, heatmaps, and detailed analytics, empowering businesses to create landing pages that drive results.
Instapage Unique Features:
- Heatmaps for analyzing user behavior.
- Collaboration and team management features.
- Detailed analytics and reporting.
Pros:
- Strong focus on post-click optimization.
- User-friendly drag-and-drop editor.
- Collaboration features for team-based projects.
Cons:
- Higher pricing compared to some alternatives.
- Limited template selection in lower-priced plans.
Wishpond
Ideal for Small businesses seeking a landing page builder with built-in marketing automation
Wishpond offers a powerful landing page builder combined with marketing automation features. It provides a range of templates, drag-and-drop editing, A/B testing, and lead management tools to help businesses generate leads and drive conversions.
Wishpond Unique Features:
- Marketing automation workflows for lead nurturing.
- A/B testing and conversion tracking.
- Built-in pop-up and form builders.
Pros:
- Seamless integration with popular marketing tools.
- Advanced marketing automation capabilities.
- Easy-to-use drag-and-drop editor.
Cons:
- Limited customization options for advanced users.
- Higher pricing for more advanced features.
ClickFunnels
Ideal for Small businesses looking for an all-in-one solution for building sales funnels and landing pages
ClickFunnels is a comprehensive platform that combines landing page building, sales funnel creation, and email marketing automation. It offers a range of templates, funnel customization options, and a user-friendly editor to streamline the sales process for small businesses.
ClickFunnels Unique Features:
- Ready-made funnel templates for various purposes.
- Built-in email marketing automation.
- Upsell and order bump features to increase revenue.
Pros:
- All-in-one platform for funnel building and automation.
- Pre-designed templates for quick setup.
- Integration with popular payment gateways.
Cons:
- Pricing plans may be higher for additional features.
- Limited customization options compared to some competitors.
GetResponse
Ideal for Small businesses seeking an all-in-one marketing solution with landing page building capabilities
GetResponse is a comprehensive marketing platform that includes landing page building functionality. It offers a user-friendly editor, a library of templates, A/B testing, and marketing automation features to help businesses create high-converting landing pages and effectively nurture leads.
GetResponse Unique Features:
- Marketing automation for lead nurturing.
- E-commerce integration for online stores.
- Webinar hosting capabilities.
Pros:
- All-in-one marketing solution with landing page builder.
- Advanced marketing automation and email marketing features.
- Integration with e-commerce platforms.
Cons:
- Limited customization options compared to specialized landing page builders.
- Learning curve for beginners due to the wealth of features.
Landingi
Ideal for Small businesses seeking a highly customizable landing page builder with collaboration features
Landingi is a feature-rich landing page builder that offers advanced customization options, drag-and-drop editing, and collaboration features. It empowers businesses to create visually appealing and conversion-focused landing pages without requiring coding knowledge.
Landingi Unique Features:
- Advanced customization options and CSS editing.
- Collaboration features for team-based projects.
- Extensive integration possibilities.
Pros:
- High level of customization and design flexibility.
- Collaboration features for team-based projects.
- Integration with popular marketing tools.
Cons:
- Higher pricing compared to some alternatives.
- Limited template selection in lower-priced plans.
HubSpot
Ideal for Small businesses seeking a free landing page builder with robust CRM and marketing automation capabilities
HubSpot offers a free landing page builder as part of its comprehensive CRM and marketing automation platform. It provides an intuitive editor, pre-designed templates, lead capture forms, and powerful integration with other HubSpot tools.
HubSpot Unique Features:
- Seamless integration with HubSpot CRM and marketing tools.
- Personalization and dynamic content capabilities.
- Lead capture forms and pop-ups.
Pros:
- Free landing page builder with basic features.
- Integration with HubSpot’s CRM and marketing automation tools.
- Advanced personalization and segmentation options.
Cons:
- Free plan limitations for advanced features.
- Learning curve for beginners due to the platform’s extensive capabilities.
ConvertKit
Ideal for Small businesses seeking a landing page builder with strong email marketing and automation capabilities
ConvertKit is primarily known as an email marketing platform, but it also offers a simple landing page builder. It focuses on capturing leads and providing automation features to help businesses nurture their audience and drive conversions.
ConvertKit Unique Features:
- Simple and user-friendly landing page editor.
- Seamless integration with ConvertKit’s email marketing platform.
- Lead capture forms and customizable CTAs.
Pros:
- Integration with ConvertKit’s email marketing and automation tools.
- User-friendly interface for easy landing page creation.
- Basic landing page functionality available in lower-priced plans.
Cons:
- Limited customization options compared to specialized landing page builders.
- May lack advanced features for more complex landing page needs.
Benefits of Using Landing Page Builders
Landing page builders simplify the process of creating high-converting landing pages without the need for extensive coding or design skills. They offer a range of features and functionalities that enable small businesses to create professional-looking pages with ease. Some key benefits of using landing page builders include:
User-Friendly Interface:
Most landing page builders have intuitive drag-and-drop editors, allowing users to design and customize pages without any coding knowledge. This empowers small business owners to take control of their marketing campaigns and quickly create landing pages that align with their brand.
Pre-designed Templates:
Landing page builders offer a wide variety of pre-designed templates tailored to different industries and purposes. These templates provide a solid foundation, saving time and effort in designing landing pages from scratch. Businesses can customize these templates to reflect their branding and messaging.
Mobile Responsiveness:
With the increasing use of mobile devices, it is vital for landing pages to be mobile-friendly. Landing page builders ensure that pages automatically adapt to different screen sizes, providing a seamless user experience across desktops, tablets, and smartphones.
Integration Capabilities:
Effective marketing often involves integrating landing pages with other tools and platforms such as email marketing services, customer relationship management (CRM) systems, and analytics tools. Landing page builders typically offer integration options that streamline these processes, allowing businesses to capture and manage leads efficiently.
A/B Testing and Analytics:
Landing page builders often include A/B testing functionality, enabling businesses to compare different versions of their landing pages to determine which performs better. Additionally, they provide built-in analytics to track key metrics such as conversion rates, bounce rates, and visitor behavior. This data helps small businesses optimize their landing pages for better results.
In conclusion, Selecting the right landing page builder is crucial for small businesses looking to boost their online conversions. Each of the nine platforms discussed in this article offers unique features and caters to different needs. Consider factors such as customization options, pricing, integration capabilities, and your business’s specific requirements before making a decision. Remember that tradeoffs exist, and finding the right balance between features, ease of use, and budget is key. By leveraging these landing page builders, small businesses can create captivating and high-converting landing pages to drive their online success.
FAQs
What is a landing page builder?
A landing page builder is a software tool or platform that allows small businesses to create, design, and publish landing pages without the need for coding or technical expertise. These builders provide user-friendly interfaces, templates, customization options, and integration capabilities to simplify the process of creating effective landing pages.
Why do small businesses need landing pages?
Landing pages play a vital role in small business marketing by driving conversions and generating leads. They provide a focused and targeted experience for visitors, increasing the chances of them taking a specific action, such as making a purchase or signing up for a newsletter. Landing pages help small businesses capture leads, boost sales, and achieve their marketing goals.
Do I need any coding or design skills to use landing page builders?
No, landing page builders are specifically designed for users without coding or design skills. They typically offer intuitive drag-and-drop editors, allowing small business owners to create and customize landing pages easily. Pre-designed templates are also available to provide a starting point, and customization options enable businesses to match their branding and messaging.
Are landing pages mobile-friendly?
Yes, landing page builders prioritize mobile responsiveness. In today’s mobile-driven world, it is crucial for landing pages to adapt to different screen sizes and provide a seamless user experience across devices. Landing page builders ensure that pages are optimized for mobile viewing, helping small businesses engage mobile users effectively.
Can I integrate landing pages with other marketing tools?
Yes, most landing page builders offer integration capabilities with various marketing tools and platforms. These integrations include email marketing services, CRM systems, analytics tools, and more. Integrating landing pages with other marketing tools allows small businesses to streamline lead capture, automate workflows, and track performance effectively.
Can I test different versions of my landing page?
Yes, many landing page builders provide A/B testing functionality. A/B testing allows small businesses to compare different versions of their landing pages to determine which performs better in terms of conversions and engagement. This feature helps optimize landing pages for improved results and higher conversion rates.
Can I track the performance of my landing pages?
Yes, landing page builders often include built-in analytics features. These analytics provide valuable insights into visitor behavior, conversion rates, bounce rates, and other key metrics. By analyzing this data, small businesses can identify areas for improvement and make data-driven decisions to enhance the performance of their landing pages.
Are there any specific landing page builders recommended for small businesses?
While there are several landing page builders available, some popular options for small businesses include Leadpages, Unbounce, Instapage, and HubSpot. These builders offer user-friendly interfaces, customization options, integration capabilities, and support for small businesses’ specific marketing needs.
Can I use landing page builders for other purposes besides lead generation?
Absolutely! While landing pages are commonly used for lead generation, they can also serve other purposes for small businesses. For example, landing pages can be created for product launches, event registrations, content downloads, webinar sign-ups, and more. Landing page builders allow businesses to tailor their pages to specific goals and objectives.
Are there any additional costs associated with using landing page builders?
The cost of using landing page builders varies depending on the provider and the features offered. Some builders offer free plans with limited features, while others require a subscription or payment for access to advanced features, templates, or integrations. It’s essential to consider your budget and requirements when selecting a landing page builder for your small business.
Remember that choosing the right landing page builder depends on your specific needs, goals, and budget. Take the time to explore different options, compare features, and consider customer reviews to find the best fit for your small business’s landing page needs.