8 Best Customer Feedback Software for Small Businesses: Enhancing Business Insights and Customer Relationships

In today’s competitive business landscape, understanding customer needs and preferences has become a pivotal factor for success. This is where customer feedback software steps in as a crucial tool for gathering, analyzing, and leveraging valuable customer insights. In this article, we will delve into the significance of customer feedback software, its benefits, and how it can help businesses forge stronger customer relationships.

What is Customer Feedback Software?

Customer feedback software serves as a bridge between businesses and their customers, enabling them to communicate effectively. It empowers companies to collect feedback through various channels, such as surveys, reviews, and direct communication. By providing a platform for customers to voice their opinions, businesses gain a clearer understanding of their strengths, weaknesses, and areas for improvement.

What are the Benefits of Customer Feedback Software?

  • Informed Decision-Making: At the heart of Customer Feedback Software lies the power of informed choices. By scrutinizing patterns within customer feedback, businesses can make astute decisions that resonate with customer expectations.
  • Elevated Customer Experience: Addressing customer insights, be it concerns or commendations, forms the bedrock of a gratifying customer experience. Proactively responding to feedback showcases a dedication to elevating customer satisfaction.
  • Iterative Enhancements: With the aid of feedback, companies can pinpoint areas warranting enhancement within their products or services. This iterative process fosters innovation and competitiveness.
  • Cultivating Customer-Centricity: Engaging customers in the feedback loop nurtures a customer-centric ethos. This shift in perspective bolsters enduring relationships based on trust and understanding.

What is the Best Customer Feedback Software for Small Businesses?


Ideal for Small businesses looking for multi-channel feedback collection

Feedbackly is an innovative customer feedback platform that combines multiple tools, including surveys, reviews, and customer journey tracking. Its real-time analytics and AI-powered insights help businesses understand customer sentiment at various touchpoints. Feedbackly’s intuitive interface allows for easy customization of surveys and offers multilingual capabilities, making it suitable for international businesses seeking to gather insights from diverse customer segments.

Feedbackly Unique Features:

  • Real-time AI-powered analytics for immediate insights.
  • Multilingual surveys for global reach.
  • Customizable surveys tailored to your brand.


  • Comprehensive feedback collection tools in one platform.
  • Actionable insights with AI-powered analysis.
  • Multilingual capabilities for diverse customer bases.


  • Some advanced features may require higher-tier plans.
  • Learning curve for navigating the extensive features.


  • Free plan available.
  • Premium plans start at $49/month.


Ideal for Small businesses aiming for engaging and conversational feedback

SurveySparrow stands out with its conversational user interface that mimics real conversations, resulting in higher engagement rates. Businesses can create surveys that feel more like interactive conversations, improving response rates and data quality. With features like multilingual surveys, integrations, and advanced reporting, SurveySparrow is a versatile feedback tool suitable for businesses of all sizes.

SurveySparrow Unique Features:

  • Conversational user interface for interactive surveys.
  • Advanced reporting for data-driven decisions.
  • Integrations with popular tools for seamless workflow.


  • Improved survey engagement with conversation-like interface.
  • Data-rich analytics and reporting.
  • Integrations enhance workflow efficiency.


  • Advanced features might require higher-tier plans.
  • Limited customization compared to some other platforms.


  • Free plan available.
  • Premium plans start at $19/month.


Ideal for Small businesses seeking comprehensive experience management.

Qualtrics, a leader in experience management, offers a comprehensive platform for gathering and analyzing customer feedback. Its advanced survey building capabilities, coupled with powerful analytics, allow businesses to gain deep insights into customer preferences and behavior. Qualtrics’ integration capabilities enable seamless data sharing across various business systems, making it a go-to solution for enterprises seeking comprehensive feedback analysis.

Qualtrics Unique Features:

  • Advanced survey building capabilities.
  • Integration with various business systems.
  • Robust analytics for in-depth understanding.


  • Comprehensive experience management solution.
  • Integration capabilities for data sharing.
  • Powerful analytics for actionable insights.


  • Learning curve for utilizing advanced features.
  • Higher pricing compared to some alternatives.


  • Contact sales for pricing details.


Ideal for Small businesses focused on visually appealing surveys and reviews

GetFeedback focuses on creating visually appealing and mobile-responsive surveys that provide an exceptional user experience. Its drag-and-drop survey builder, along with customizable templates, allows businesses to design surveys that align with their brand identity. Integration with Salesforce and other CRM systems enhances the software’s effectiveness in tracking customer feedback through the entire customer journey.

GetFeedback Unique Features:

  • Visually appealing survey design.
  • Integration with Salesforce and other CRMs.
  • Online reviews management for enhanced online presence.


  • High-quality, mobile-responsive survey design.
  • Seamless integration with CRM systems.
  • Online reviews management streamlines feedback collection.


  • Limited offline survey capabilities.
  • Integrations primarily focused on CRM systems.


  • Contact sales for pricing details.


Ideal for Small businesses with a product-driven approach

UserVoice specializes in gathering customer feedback and feature requests, making it a great choice for product-driven companies. With its user-friendly interface and voting mechanism, customers can prioritize their most desired features, creating a sense of ownership in the product development process. UserVoice’s seamless integration with various help desk solutions further streamlines the feedback management process.

UserVoice Unique Features:

  • Feature voting mechanism for customer input.
  • Seamless integration with help desk solutions.


  • Customer-driven product development.
  • Enhanced engagement through feature voting.
  • Integration with help desk streamlines support.


  • Limited in-depth analytics compared to specialized platforms.
  • More suitable for product-focused businesses.


  • Contact sales for pricing details.

Zonka Feedback

Ideal for Small businesses across various industries

Zonka Feedback is a versatile feedback and survey platform catering to businesses across industries. Its offline survey capabilities, advanced reporting, and real-time alerts make it suitable for collecting insights both online and offline. Zonka Feedback’s analytics dashboards provide actionable insights to drive decision-making and improve customer experiences.

Zonka Feedback Unique Features:

  • Offline survey capabilities for diverse settings.
  • Real-time alerts for immediate action.
  • Comprehensive analytics dashboards.


  • Versatile feedback collection online and offline.
  • Real-time alerts for proactive response.
  • Extensive analytics for data-driven decisions.


  • Interface may seem overwhelming for beginners.
  • Offline capabilities may not be essential for all businesses.


  • Free plan available.
  • Premium plans start at $49/month.


Ideal for Small businesses managing customer interactions and online reviews

Podium focuses on helping businesses manage customer interactions and reviews across multiple channels. It facilitates gathering feedback through text messaging, online reviews, and website chat, streamlining the feedback collection process. Podium’s reputation management features enable businesses to monitor and respond to customer reviews effectively, enhancing their online presence.

Podium Unique Features:

  • Multi-channel feedback collection.
  • Reputation management for online reviews.
  • Integration with various messaging channels.


  • Seamless multi-channel feedback collection.
  • Effective online reviews management.
  • Integration with messaging channels for holistic communication.


  • Limited focus on advanced survey analytics.
  • More geared towards online reputation management.


  • Contact sales for pricing details.


Ideal for Small businesses looking for a user-friendly survey platform

SurveyMonkey is a well-established and widely-used survey platform offering a range of survey types and templates. Its user-friendly interface and extensive customization options make it accessible to users with varying levels of technical expertise. With integrations to popular business tools, SurveyMonkey simplifies the process of gathering, analyzing, and acting upon customer feedback.

SurveyMonkey Unique Features:

  • User-friendly interface with customization options.
  • Integration with popular business tools.


  • Wide range of survey types and templates.
  • Easy-to-use interface for quick survey creation.
  • Integration with business tools for streamlined workflow.


  • Limited advanced analytics compared to specialized platforms.
  • May lack certain advanced features for in-depth insights.


  • Free plan available.
  • Paid plans start at $32/month.

What is the Role of Customer Feedback Software?

Customer feedback software serves as a bridge between businesses and their customers, enabling them to communicate effectively. It empowers companies to collect feedback through various channels, such as surveys, reviews, and direct communication. By providing a platform for customers to voice their opinions, businesses gain a clearer understanding of their strengths, weaknesses, and areas for improvement.

How to choose the Right Customer Feedback Software?

Selecting the appropriate customer feedback software is essential to harness its benefits fully. Consider the following factors when making your choice:

  • Features: Assess the software’s capabilities, such as survey customization, analytics, and integration with existing tools.
  • Ease of Use: A user-friendly interface ensures efficient feedback collection and analysis, regardless of technical expertise.
  • Flexibility: Look for software that supports various feedback channels, including surveys, reviews, and social media.
  • Integration: Seamless integration with your existing systems streamlines the feedback management process.
  • Pricing: Evaluate the software’s pricing plans to ensure they align with your budget and business requirements.

In conclusion, customer feedback software is a vital asset in today’s business landscape. It empowers companies to listen to their customers, make data-driven decisions, and enhance their products and services. By choosing the right software and leveraging customer insights, businesses can build stronger customer relationships and gain a competitive edge.

Remember, effective communication is a two-way street. By valuing customer feedback, businesses demonstrate their commitment to growth and continuous improvement.


What is customer feedback software?

Customer feedback software is a specialized tool designed to help businesses collect, manage, and analyze feedback from customers. It encompasses various methods such as surveys, reviews, and direct interactions to gather insights that inform business decisions.

Why is customer feedback important for businesses?

Customer feedback provides valuable insights into customer preferences, concerns, and expectations. It helps businesses make informed decisions, enhance products and services, and create a customer-centric approach that leads to improved customer satisfaction and loyalty.

How does customer feedback software work?

Customer feedback software allows businesses to create surveys, feedback forms, and review requests that are distributed to customers via various channels. The software collects and compiles responses, often providing analytics and visualizations to help businesses understand the data.

What are the benefits of using customer feedback software?

Customer feedback software offers several benefits, including:

  • Improved decision-making based on data-driven insights.
  • Enhanced customer experience through addressing concerns and suggestions.
  • Iterative product and service improvements.
  • Cultivation of customer-centric business practices.

Can small businesses benefit from customer feedback software?

Absolutely. Customer feedback software is valuable for businesses of all sizes. Small businesses can gain insights that help them tailor their offerings to customer needs, making their operations more effective and competitive.

What types of feedback can be collected using this software?

Customer feedback software enables the collection of various types of feedback, including:

  • Survey responses regarding product satisfaction and user experience.
  • Online reviews and ratings.
  • Suggestions for new features or improvements.
  • Net Promoter Scores (NPS) and other customer satisfaction metrics.

Is customer feedback software easy to use?

Many customer feedback software platforms are designed with user-friendly interfaces, making them accessible to users with varying technical skills. Look for software that offers intuitive survey builders and clear analytics dashboards.

How can I ensure the security of customer data collected?

Reputable customer feedback software providers prioritize data security. Ensure the software you choose complies with relevant data protection regulations and offers features such as encryption and secure data storage.

Can customer feedback software integrate with other business tools?

Yes, many customer feedback software options offer integration capabilities. They can often be integrated with Customer Relationship Management (CRM) systems, email marketing tools, analytics platforms, and more, streamlining data management and analysis.

What is the cost of customer feedback software?

The cost varies depending on the features, capabilities, and the size of your business. Some software options offer free plans with limited features, while premium plans with more advanced functionalities are available at a subscription fee. It’s essential to consider your budget and the features you require when choosing a plan.

Are there any free options available for customer feedback software?

Yes, several customer feedback software providers offer free plans with basic features. These free plans are suitable for small businesses or those just starting to gather feedback. However, for more advanced features and customization options, you might need to explore paid plans.

How do I choose the right customer feedback software for my business?

Consider factors such as the software’s features, ease of use, integration capabilities, pricing, and scalability. Assess your business needs and goals to find a software solution that aligns with your requirements.

Is customer feedback software suitable for B2B (business-to-business) companies?

Absolutely. Customer feedback software is valuable for B2B companies as well. It helps them understand their clients’ needs, tailor their offerings, and strengthen their professional relationships.

Can customer feedback software help with employee feedback and engagement?

Some customer feedback software platforms offer features for employee feedback and engagement surveys. While these features might not be the primary focus, they can be adapted to collect internal feedback and enhance employee satisfaction.

Is training required to use customer feedback software effectively?

Many customer feedback software platforms are designed to be user-friendly, requiring minimal training. However, some advanced features might benefit from additional training or tutorials provided by the software provider.

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